Marketing 2016

Marketing 2016 Author William Pride
ISBN-10 1285858344
Year 2015-01-08
Pages 720
Language en
Publisher Cengage Learning
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Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing 2016

Marketing 2016 Author William M. Pride
ISBN-10
Year 2015-01-08
Pages 720
Language en
Publisher Nelson Education
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17th edition, 2014 edition published: Mason, OH: South-Western, Cengage Learning, c2014.

Marketing 2016

Marketing 2016 Author William M. Pride
ISBN-10 9781305445826
Year 2015-01-12
Pages 720
Language en
Publisher Cengage Learning
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Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Disruptive Marketing

Disruptive Marketing Author Geoffrey Colon
ISBN-10 9780814437407
Year 2016-08-09
Pages 256
Language en
Publisher AMACOM Div American Mgmt Assn
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . Where selling is dead, but ongoing conversation thrives Where consumers generate the best content about brands Where people tune out noise and listen to feelings Where curiosity leads the marketing team Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

Hacking Marketing

Hacking Marketing Author Scott Brinker
ISBN-10 9781119183211
Year 2016-03-02
Pages 288
Language en
Publisher John Wiley & Sons
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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Content Marketing 2016 Influencer Topics and The Most Important Trends

Content Marketing 2016  Influencer  Topics and The Most Important Trends Author Communicate And Sell
ISBN-10 9783958800625
Year 2015-12-10
Pages 250
Language en
Publisher YOUPublish
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Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem: a plethora of freelancers, agencies, specialists, consultants and gurus of all kinds have begun to focus on Content Marketing. It is just like with any hyper-growth industry: the primary market drives the secondary market and new value chains emerge on a meta level. Consultants are a typical example, or agencies, congress platforms as well as software developers with their Content Marketing services.

Facebook Marketing Workbook 2016

Facebook Marketing Workbook 2016 Author Jason McDonald
ISBN-10 1515049442
Year 2015-07-19
Pages 58
Language en
Publisher CreateSpace
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Facebook Marketing Workbook 2016Learn how to market your business on Facebook for free A best-selling Facebook marketing book from a best-selling author on Internet marketing: Jason McDonald Facebook is the world's largest social media, with over one billion users and climbing. Your customers are on Facebook, your competitors are on Facebook, and even more important your potential customers are on Facebook. Small businesses and large businesses alike can leverage Facebook for amazing free marketing opportunities If you know how... you can market on Facebook effectively With up-to-date information on how to market via Facebook, the Facebook Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. FACEBOOK MARKETING STEP-BY-STEP - an explanation of how Facebook works as a marketing tool, how to research your competition on Facebook, how to set up and optimize your business Facebook page, and more. POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The FACEBOOK MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content. FREE FACEBOOK TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Facebook tools but hundreds of FREE social media tools as well - a $29.99 value! Facebook Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a Facebook marketing plan ready for your business. Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Keywords: Facebook Marketing, Facebook marketing books, Facebook for business

Strategic Innovative Marketing

Strategic Innovative Marketing Author Androniki Kavoura
ISBN-10 9783319562889
Year 2017-06-02
Pages 556
Language en
Publisher Springer
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This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Social Media Marketing 2017

Social Media Marketing 2017 Author Jason Mcdonald, Ph.d.
ISBN-10 1539598144
Year 2016-10-17
Pages 280
Language en
Publisher Createspace Independent Publishing Platform
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UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).

Social Media Free Tools

Social Media Free Tools Author Jason McDonald
ISBN-10 0692693645
Year 2016-04-13
Pages 112
Language en
Publisher
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FREE Tools for Social Media Marketing 2016 Leverage ZERO COST tools to market your business on Social Media for free! FULLY updated for Summer, 2016 A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for business to find amazing free marketing opportunities. FREE Tools make it better still Used by Jason McDonald in his San Francisco Bay Area courses at the Bay Area Video Coalition, AcademyX, and Stanford Continuing Studies, this fun-filled Toolbook will identify so many free tools you'll soon have your head spinning. With joy. With elation. With the smug satisfaction that while your competitors are either clueless about social media marketing or paying for high-priced tools produced by self-satisfied smarty pants, you (my friend) will be using FREE tools to create FREE marketing programs on everything from Facebook to Instagram to Pinterest to LinkedIn and more. Whatever network you've identified your customers are on, this book will help you find cool tools to make your life so easy. How easy? So easy your boss will give you a raise, or if you're the boss, you'll make so much money you'll finally take that vacation you've been dreaming about for the last seventeen years. With up-to-date information for Summer, 2016, the Social Media Marketing Workbook includes - Content Marketing - Tools to Create & Curate Content Blogs - Become a Better Blogger Facebook - Friends, Family, Fun, & Facebook Marketing LinkedIn - Schmoozito Ergo Sum Google+ - Google's Troubled Baby Pinterest - Tools to 'Pin it to Win it' Instagram - A Picture is Worth a Thousand Words Twitter - Handles, Hashtags, Retweets & Twitter YouTube - The Video Revolution Local - Local Search Engine Optimization and Social Media Email Marketing - The Rodney Dangerfield of Social Media Bookmarking - Digg it & Reddit & Delicious Viral - If Sharing is Caring, Really Sharing is Viral Tools - Social Media Management Tools Monitoring - Content and Reputation Management Tools Conferences - Real World Events for Social Media Publications - Best SMM Publications & Blogs Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies

Social Media Strategy

Social Media Strategy Author Keith A. Quesenberry
ISBN-10 9781442251540
Year 2015-10-22
Pages 256
Language en
Publisher Rowman & Littlefield
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Marketing 4 0

Marketing 4 0 Author Philip Kotler
ISBN-10 9781119341208
Year 2016-12-05
Pages 208
Language en
Publisher John Wiley & Sons
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.